Web Design and Copywriting Portfolio

I’m a WordPress web designer who excels in building websites with DIVI Theme.

Click on the images below to view some of my favorite website design and copywriting projects.

IMPORTANT NOTE:

***Because many of my website designs have since been migrated to another service provider or have been updated by others, live links may not always reflect my original work. To ensure you see the full quality of my design and layout skills, I’ve provided videos and screenshots that showcase the sites exactly as they were created.

Website Design and Copywriting: Orthodontic Practice

This website was designed and written during my tenure in the media services department of a regional internet services company.

Friendly, Professional, Colorful

This project involved redesigning a website for a multi-location orthodontic practice in South Carolina. Their existing site was outdated and difficult to navigate, and the goal was to create a refreshed online presence that felt modern, easy to use, and welcoming to a wide range of patients—including children, teens, and adults seeking orthodontic care.

The new design features a clean, professional layout with generous white space and playful color accents inspired by popular orthodontic band colors. This balance of structure and personality creates a vibrant yet polished experience that feels both approachable and trustworthy.

Imagery was carefully curated using a blend of client-supplied photos and complementary stock photography to ensure the site resonates with patients of all ages. Subtle animations were added to bring energy and engagement without distracting from the content.

I collaborated closely with a teammate on the website copy tailoring text from the existing website and creating new copy as well, ensuring the messaging was clear, engaging, and aligned with the practice’s values.

The final result is a bright, easy-to-navigate website that reflects the practice’s commitment to quality, community, and care from the first click to the final scroll.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Website (Design Only): Pizzeria

This website was designed during my tenure in the media services department of a regional internet services company.

Bright, Bold, Appetizing

A startup born from the shared dream of three brothers in South Carolina, with plans to expand into multiple locations, needed a website that could compete with major national chains while still reflecting their local roots.

To help them stand out, I designed a bold, vibrant site featuring classic Italian color accents, strong typography, and appetizing imagery that is a mix of stock photos and photos supplied by the client. Subtle animations add energy and engagement while the overall layout remains clean, easy to navigate, and visually balanced. The message emphasizes their commitment to quality and community highlighting that they’re not just serving great pizza, but they’re doing it with heart for the people they serve.

For video of the live website in action and to view screenshots of this website click the button below:

Website Design and Copywriting: Financial Service

This website was designed and written during my tenure in the media services department of a regional internet services company.

Approachable, Trustworthy

This project was created for a loan specialist launching their first-ever website. With no existing online presence, the goal was to establish credibility and connect with small business owners and individuals in need of reliable financial loan services.

In addition to designing the site, I also wrote website copy that ensures the messaging is clear, approachable, and aligned with the client’s goals. The design approach is clean and professional, with a focus on usability and visual clarity. I selected a color palette that complements the client’s provided logo, reinforcing the brand’s sense of trust and calm authority. A straightforward layout ensures easy navigation, while a clearly structured loan type section on the home page helps visitors quickly understand how the company can assist with their financial loan needs.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Website Design and Copywriting: Medical Practice

This website was designed and written during my tenure in the media services department of a regional internet services company.

Caring, Informative

This project involved redesigning the website for a well-established cardiology practice. The existing site needed a fresh, modern update to improve user experience and better reflect the practice’s professionalism and compassionate care.

The redesign features a clean, organized layout that emphasizes easy navigation and accessibility for patients. The color palette, drawn from the client’s supplied logo, was thoughtfully chosen to represent the heart and convey trust, calm, and expertise—qualities essential in healthcare.

For the content, I collaborated with a teammate to adapt, refine, and create new copy from the previous website, ensuring the messaging remained clear, accurate, and patient-focused.

The result is a refreshed, user-friendly website that effectively supports the practice’s commitment to quality cardiovascular care.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Website (Design Only): Child Care

This website was designed during my tenure in the media services department of a regional internet services company.

Fun and Welcoming

An established child care provider with multiple locations needed a unified digital presence that could clearly represent the services and programs offered at each site. Their main location offers both daycare and after-school care, while the other two locations provide after-school care only, each with slightly different offerings. To bring everything together, I designed a single website that merges two previous sites—one originally built by the business and the other by an outside agency—into one cohesive and brand-consistent experience. The goal was to preserve the heart of each design while creating a seamless and informative online presence that serves all three locations equally well.

To help distinguish the locations within the shared site, I created color-coded banners for the bottom of each location-specific page, allowing users to easily recognize which site they are viewing. Pages that apply to all three locations are clearly organized under shared navigation, while location-specific content remains intuitive and easy to access. I kept the original color palette and used a friendly, child-like font for headers and accents to convey a bright, happy, and kid-friendly atmosphere. The result is a cheerful, easy-to-navigate site that communicates one clear message: these facilities are a fun, safe, and welcoming place for kids.

For video of the live website in action and to view screenshots of this website click the button below:

Website Design and Copywriting: Concrete Service

This website was designed and written during my tenure in the media services department of a regional internet services company.

Targeted, To The Point

This project was developed for a concrete company in need of its first-ever website. With no prior online presence, the primary goal was to establish credibility and attract customers seeking concrete services that are not only functional, but also aesthetic and long-lasting.

In addition to designing the site, I wrote copy to ensure clear, engaging messaging that speaks directly to the company’s target audience. The design approach was clean and straightforward, with an emphasis on usability and visual clarity. Colors drawn from the company’s provided logo were used throughout the site to reflect the brand’s strength and professionalism, while subtle textures highlight the durability and grounded nature of the concrete work. Large, service-focused sections help visitors quickly understand what the business offers.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Website Design and Copywriting: Etching Service

This website was designed and written during my tenure in the media services department of a regional internet services company.

Meaningful, Empathetic

A business specializing in diamond etching for tombstones and monuments needed a website that matched the care and craftsmanship they put into their work. Their original site lacked structure, content, and visibility. They were focused on serving their clients and had little time to manage their digital presence. They needed a website that not only communicated their services clearly but also conveyed empathy and professionalism in both tone and design.

Using their provided logo as a foundation, I built a visual identity around their brand, incorporating deep burgundy accents as requested. The site design is clean and understated, allowing their detailed etchings to take center stage. I combined client-supplied photos with emotionally resonant stock imagery and a calming background video on the homepage to create a serene, respectful atmosphere. I also wrote the website copy to reflect the business’s compassionate approach in helping potential clients feel supported and confident that their loved ones’ memorials will be handled with artistry and care.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Website Design and Copywriting: Mixed-Use Development

This website was designed and written during my tenure in the media services department of a regional internet services company.

Dynamic, Historic

This project was created for a mixed-use development seeking a complete rebrand of their existing website. Located in a vibrant, repurposed industrial area of Rock Hill, South Carolina, the new site needed to feel modern, energetic, and inclusive. It was important to capture the spirit of a place where people come to shop, dine, and live in a dynamic urban setting.

Working from a provided color palette and verbal brand direction, I designed an engaging and visually driven website using a mix of client-supplied photos and videos, supported by minimal but carefully chosen stock imagery. I also created a custom video for the homepage that highlights the development’s mixed-use nature and conveys the sense of movement and variety found throughout the space.

In addition to the visual redesign, I refreshed and repurposed the site’s existing copy, adding new messaging to better reflect the community’s identity and story. The result is a site that not only showcases the location’s appeal but invites visitors to feel connected, to explore, visit, and potentially call it home.

For video of the live website in action, screenshots of this website, and copywriting snippets click the button below:

Websites, landing pages, targeted display ads, Social Ads, Logos, Print, and written content

DIGITAL DESIGNER

PRINT DESIGNER

Based in Charlotte, NC
Available virtually across the united states

Copyright © 2026 Kim Leininger